Technological advancement is taking place with each passing day. Owing to this modernization, the marketing strategies are also evolving day by day. In today’s world, Social Media Marketing is one of the best and undoubtedly one of the most effective marketing strategies. The strategy mainly involves using the social media platforms such as Facebook, Twitter, Instagram, YouTube, Pinterest, and other social media websites to promote a particular product or service. Some of the key advantages of this type of marketing are as follows –
With the penetration of Internet in many rural parts of the world, the popularity of Social Media Marketing is growing from day to day. The most significant reason behind its popularity is ‘affordability’. Starting from college students to big corporate houses, this strategy of marketing can be adopted by everyone. Business houses, on the other hand, have witnesses almost ten to twenty times increase in revenue after adopting this modern marketing strategy.