BJP’s chief ministerial candidate BS Yeddyurappa has a separate war room, located in the tony Sadashivanagar neighbourhood, which is run by political consultancy Rajneethi. Operational since October, this office runs the 75-year old’s campaign and ensures his voice remains active across social media platforms.
“He knows how social media works and how politicians use it. He came up with the hashtag ElectionHindu for Congress leader Rahul Gandhi during his visit to various temples in Karnataka, which was quoted by over 3 million people in eight hours,” says Sharaschandra, co-founder of Rajneethi.
Across town, the 133-year-old Congress party, which is the incumbent in the state, has a 30-strong team working in two shifts out of an office on Cunningham Road to conceptualize and execute the party’.
Set up in August, close to the party office on Queen’s Road, its focus is largely on the party’s digital outreach, though it also prepares booklets, background papers, and some offline campaigns. The recently launched “Namma Bengaluru, Namma Hemme” (Our Bengaluru, Our Pride) campaign, looking to highlight what the state government has done for the city, was part of the team’s efforts, says Karnataka Pradesh Congress Committee (KPCC) president and former minister Dinesh Gundu Rao, who is overseeing the party’s social media and media outreach efforts.
All the digital campaign ammunition is created here and then fired through multiple channels, including WhatsApp, Facebook or Twitter. “Sitting here, we can get the message across to 12 lakh people in an hour,” says Srivatsa B, who is in charge of social media for the Congress in Karnataka. Chief Minister Siddaramaiah’s son, Yathindra, who is likely to contest from the chief minister’s constituency.
563,531 people likes
575,206 people followers
259,468 people likes
265,156 people followers
Total Followers- 162K
Total Followers- 35.5K
It seems like BJP is doing well in the social media game but it all depends on the vote counts now, Well Social media is a very important weapon to target a lot of people and to convert those targets into actual votes and seems like BJP is doing well in social media game.