SEM (Search Engine Marketing) - gaining website traffic by purchasing ads on search engines

The concept behind Search Engine Marketing is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, he or she is in “hunt mode.” This psychological state is unique because it signals to the search engine (and to marketers) that the person is looking for information, often of a direct or indirect commercial nature.

 

Search engine traffic is unique in the following ways:

  • Search engine traffic is a non-intrusive method of marketing. The majority of online and offline advertising intrudes on the audience, interrupting its current activities. Search is unique in tapping a searcher at the exact moment he or she is seeking knowledge or a solution. Searchers are on a mission – its “just-in-time marketing”.
  • Search engine traffic originates from voluntary, audience-driven search behavior. This means the visitors from a search results link (or otherwise engaged in search results) have not only selected your content (link, image, video or other format) from among your peers, but chose the search query that resulted in your content (ad or organic) being shown
  • Organic” search engine marketing (organic search listings) combines the best practices of creativity, technology, usability, copy, and online promotion / PR. This is because many search engines base their relevancy algorithms on a combination of the text they see on a page, site, video, or image and combine the content information with external elements such as links and user behaviors/preferences demonstrated over time for a domain, content source, or specific content element.
  • Some marketers believe that there are “tricks” that will improve the relevancy of sites within the search engines that are spider- (crawler-) based. Not only do some of these tricks not work; many of them can result in negative relevance penalties as the engines take measures to punish search marketers seeking to manipulate ranking and relevance. That said, there are still compelling reasons to put legitimate efforts behind organic SEO optimization, particularly efforts in site design, content formatting, content clarity optimization, and server platform adjustments.

I’d rather have a search engine or a compiler on a deserted island than a game- John Carmack

PPC (PAY PER CLICK)

Keeping all these needs in mind, Bangalore has witnessed the evolution of Appscomm, which has in a very short span of time, understood the pulse of the market and offers reasonable social media marketing services. The ultimate objective of this organization is to improve the overall growth of the business of its client. They excel in technical skills and is known to offer low cost social media marketing services to entrepreneurs of all sizes.
The average cost-per-click (CPA) in AdWords across all industries is

Know About The Advantages of Social Media Marketing

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Spice Things Up with Logo and Graphic Designs

One of the biggest industries in both corporate and freelance setups is the logo and graphic design business. The logo and design can be for anything – it can be for websites, visiting cards, company manifestos, and corporate events. The best thing is that with so many people in this space, these services are not […]

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